Varsity Wealth | NIL representation and financial education for athletes

Representation. Investment Education. The Long Game.

We represent athletes in NIL deals and brand partnerships, then help them turn that opportunity into long-term financial success.


The Business

Athletes will always need representation, financial education, and a plan for the future.

Our Mission

Empower athletes to maximize NIL opportunities with trusted representation, financial education, and long-term planning.

Varsity Wealth
REPRESENT. EDUCATE. ELEVATE.
Licensed and Registered
INDIANATENNESSEE

And More States on the Way
Applications in process.
Michael Eley, NIL athlete at Prairie View A&M
Varsity Wealth provided me tremendous help in finding a new team and going about that process properly, as well as teaching me how to manage my money long term.
Michael Eley NIL Athlete, Prairie View A&M 2022–23 MAAC Rookie of the Year
What We Do

Two focused disciplines.
One dedicated team.

01
Represent Athletes

Help athletes find and maximize NIL opportunities.

  • NIL deals
  • School and transfer representation where legally permitted
  • Brand partnerships
  • Negotiation
  • Personal brand development
02
Manage the Financial Process

We will make sure you are prepared for what happens when the money hits your account.

  • Wealth management, financial planning, and investments with direct access to GA Pincus Funds, an independently owned, separate advisory firm
  • Income tracking
  • Smart spending and budgeting
  • Tax reserve and CPA coordination
  • Financial literacy and education
  • Retirement planning
INDEPENDENTLY OWNEDGA Pincus Funds
Our Team

Three founders. Three strengths. One mission.

Gabriel Pincus, Co-Founder of Varsity Wealth

Gabriel Pincus

Co-Founder

Entrepreneur and investor who's built multiple financial services companies from the ground up, including GA Pincus Funds, his own investment advisory. Gabriel brings over two decades of Wall Street and ETF experience to Varsity Wealth, overseeing the investment strategy behind every dollar our athletes earn. Gabriel is an Indiana University alum and holds an MBA from the Owen Graduate School of Management at Vanderbilt University.

A.J. Lazoff, Co-Founder of Varsity Wealth

A.J. Lazoff

Co-Founder

The connector of the group, AJ grew up as an elite athlete attending Indiana University and West Point and has spent years helping teammates navigate NIL deals, sourcing brand deals and opportunities, money management and investment, and budgeting. Now a registered athlete agent in Indiana and Tennessee, he's turning that trust into Varsity Wealth's front line with athletes.

Dustin Gordon, Co-Founder of Varsity Wealth

Dustin Gordon

Co-Founder

A 20-year sports marketing executive across college and pro sports, working with leading properties, brands and athletes and structuring $100M+ in endorsements and partnerships. Principal of DG Sports & Lifestyle Advisory, following senior roles at Endeavor, WME|IMG and Berk Communications. Indiana University alum with a law degree from the University of Illinois Chicago School of Law.

Financial literacy today builds freedom tomorrow. Smart money management turns opportunity into lasting impact.